My featured work spans leadership roles across talent relations, integrated marketing, and creative production for major festivals, shows, and artist-curated experiences.

I’ve led 360° marketing across campaign strategy, national promotions, paid media, PR, CRM, SMS, and experiential—owning high-visibility moments and multi-million-dollar budgets for festivals like When We Were Young, Sick New World, Lovers & Friends, Darker Waves, and Ohana Fest. I support the full festival lifecycle, from lineup launch through on-site delivery, partnering closely with guest services to shape clear, thoughtful fan journeys.

I also curate and direct on-site photo and video teams, advance artist content, and lead rights clearances to unlock commercial, documentary, and long-form filming. This includes managing bespoke shoots with artist teams and coordinating complex production schedules across stacked performance days.

As the primary liaison for artist agents, I often advance 70+ artists at once—overseeing offers, contracts, advancing, and on-site execution. 

I’ve led show marketing and creative campaigns tailored to each artist, venue, and fanbase for acts including Paul McCartney, Harry Styles, Dua Lipa, ODESZA, Leon Bridges, Eagles, Pearl Jam, Maná, Ariana Grande, Troye Sivan, and many more.

Beyond that, my experience extends into merch creative, VIP experiences, promoter partnerships, and executive-level stakeholder management.